Media Kit

Press Release
3 May 2007

What Do Your Clothes Say About You?
The Wardrobe Shrink Interprets Your Wardrobe and What You Are Unconsciously Communicating

Sarah Whittaker, The Wardrobe Shrink™, can interpret your wardrobe and tell you what you are saying about yourself, often unconsciously, through what you are wearing.

“Every item you are wearing is a word that says something about you. Together, your outfit makes up a statement that tells others how you see yourself and what you want them to think about you. You create your own “wardrobe language” from your life experiences and by those that influence you“, says Sarah Whittaker.

Research shows that 65% of communication is non-verbal (Knapp 1972) and based not on what you say but in a large part on how you look. The way you communicate yourself conveys positive or negative impressions and can determine whether you are ‘seen’ as suited for a job, as partner potential or as a match for a sorority.

There are five tools that help Sarah Whittaker interpret you by your outfit:
1) Clothing type
2) Form and texture
3) Finishing and detailing
4) Colour psychology
5) Accessories and add-on’s

“Without realising, people can inadvertently dress what they least want you to know about them or what they most want to hide. What you want to disguise, you only emphasise! This is why reinventing yourself can often lead to a new image…but the same signals”.

Sarah Whittaker is known for her '35 Image Types' – a system she developed for determining your style aesthetic. From London and now based in the US, she is the founder of Insideout that provides Image Profiling Consultations to clients internationally face-to-face or on-line and by telephone, helping them dress according to their psychology. She has been featured in Psychology Today, The Times (London), Heat magazine, Marie Claire, The Independent (London), and The Atlanta Journal.

Sarah Whittaker, The Wardrobe Shrink, is available for media interviews on Image.

More info: www.insideoutprofiling.com/media-kit.html
Contact info: Sarah Whittaker 912-816-0075 sarah@insideoutprofiling.com


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