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Expert Image Consulting


The consumer today is a more complex individual with varying lifestyles. The consumer wants more sophisticated customer service where they are aided in making a wise buying choice that suits their unique needs.

With the Image Profiling system, Insideout has unique insights about the consumer and can develop and design initiatives and programmes to facilitate and improve consumers' choices.

Insideout can increase consumer satisfaction by making their choice an easy one. The consumer is led to a product that meets their needs and gives them a reason for making that product choice, knowing it is right for them.

Sarah Whittaker, founder of Insideout, has worked with many international brands, including L'Oreal, Anne French, Pearl Drops, Pantene, Timotei and Marks & Spencer, developing marketing initiatives, offering training and support for their products.

PR Initiatives


With a wide understanding of the fashion and beauty market, Insideout can bridge the gap between consumer and product by acting as an Image Expert. Image Profiling offers a new and innovative angle to a product launch, a new trend or presenting style advice. Sarah Whittaker has worked on media campaigns, carried out radio interviews, written articles and talked to consumers, on behalf of a brand from a personal image perspective.

To discuss in confidence your brand and PR requirements, please contact Sarah.