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Image Profiling - How it Works
Image Profiling is the process of dressing your psychology. It involves analysing your psychology, i.e. who you are, and creating an image and style that correlates with that. Psychology, as a term, is derived from the two Latin words 'psyche' - soul and 'ology' - study. Dressing your psychology is different from the typical fashion consulting or personal image consulting, as it encompasses all elements of the self. To analyse your psychology, Sarah uses various tests, questions, and analysis to obtain the relevant information from you. The results are matched to Sarah's 35 'Image Type' system which are the basis of the profiling work and that each reflect a particular personality, architecture, and presence.
A selection of the Image Types:
| Parisienne | Baby Doll | Aristocrate | Moon Sprite | English Rose | Boadicea | | | | | | | | Nicole Kidman | Kylie | Grace Kelly | Shirley Maclaine | Gwyneth Paltrow | Raquel Welch |
Image Types are basic templates or archetypes which reflect your personal make-up - your psychology. Your Image Type is a mirror image of your psychology. It demonstrates your style aesthetic, telling you your fashion and style. The Image Type system is unique to Sarah Whittaker and has been developed over years of research and practical experience working with women and men and their personal image. Your Psychology is a mixture of your personality, architecture, and presence.
 | - Your personality – your character traits and how you interact.
- Your architecture – your body architecture, your body shape, your features, and your colour palette
- Your presence – your feminine or masculine expression or type
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Your Personality
The personality is a composite of your individual character traits. Your image must be a reflection of your emotions, the way you interact with others and think, and your character traits.
Your Architecture
Architecture, your physical properties and attributes, is another aspect that defines you from another. Your body attributes consist of your body type - best explained by Dr William Sheldon's Somatotypes, your body shape - your angles or curves, and your natural colouring i.e. your underlying skintone and your colour palette and psychology.
Your Presence
Your feminine or masculine archetypes dictate how you come across to others, your presence and the 'feeling' you leave others with. Using the feminine/masculine triad - maiden, matriarch and seer or boy, patriarch or sage, further subtypes define your nature and expression. You may have aspects of the helpful child, queen of hearts, or the ice maiden. Or, you may resonate with the magical child, the earth father, or the king pin. This quality can often be the most intriguing and revealing for clients, as it can explain why people instinctively respond to you in a certain way. Within everyone of us is a Princess/Prince, Queen/King or Priestess/Priest wanting to reveal itself!
What does your Image profile tell you?
Once profiled and your image type is identified, you are given a full Image Profile of your Image Type - one of the 35 types that matches with who you are. The profile will include: - Your psychology - personality, body shape and body type, your features and assets, your colour palette, your energy.
- What to wear - your wardrobe and what the items will look like - texture, style, finish
- Where to shop - designers that work for your Image Type
- Your favoured interests
- Your role, your choices - insight into how your Image Type impacts these areas
What will Image Profiling do for you?
"One of the most important results you can bring into the world is the you that you really want to be."
Robert Fritz, The Path of Least Resistance
"Know yourself first, then adorn yourself accordingly".Epictetus - 55-135AD
Personal Benefits of Image Profiling
- It allows you to present a style and way of dress that is natural to you
- It provides you with an insight into your unique-ness
- It identifies your best attributes
- It allows you to see yourself, perhaps for the first time, as your true self
- It boosts your confidence as you look more in-focus
- You feel more attractive and look more attractive
- You convey a clearer message of who you are, so you naturally attract more suited situations
- You no longer feel compelled to compare yourself to others
Practical Benefits of Image Profiling
- You learn your best clothing styles, textures, finishes and patterns
- You have a new perspective on how to shop and have preferred designers
- You understand how to dress to make a positive impact
- You save time – making clothing choices is quicker and getting dressed is less of a stress
- You save money – no more wasted purchases and you get better wear from what you buy
- You look the part – you look like you have invested in yourself and not just your home/education/car
The profile really changed my life. I better understand who I am and why people react to me the way they do. And I know what to wear, what clothes emphasize my personality.
Sanne Kloosterboer - Eindredacteur, Quote Magazine, The Netherlands
BOOK A DISTANCE IMAGE CONSULTATION TO FIND OUT YOUR 'IMAGE TYPE' 
Find out more
The Wardrobe Shrink E-book
Want a consultation but live elsewhere? Book a Distance Consult - a remote method of determining your Image Type! About Sarah Whittaker 'The Wardrobe Shrink'
Sarah Whittaker - called a "Wardrobe Shrink" by The Times newspaper - is the founder of Insideout. Dedicated to helping you dress and express yourself to reflect your unique personal image from the inside out. Insideout In the News
Read media articles featuring Insideout & Sarah Whittaker - from The Times, Sunday Times, Daily Mail, London Evening Standard, Heat, Marie Claire, Zest... The Wardrobe Shrink Forum (free stuff)
Free style tips, fashion advice, verdicts on the latest fashion trends, unique image-related articles and more. Got a fashion dilemma or image issue? Ask Sarah. Consultations; image advice, personal shopping, wardrobe review...
Image profiling and style consultations for individuals and public figures. Corporate image, brand awareness, and style workshops, training and consultancy for business. Insideout Successes
Recent successes; media coverage; companies and brands we have worked with - L'Oreal Paris, Marks & Spencer, Shire Pharmaceuticals, Pearl drops... What they Say about Insideout
Who are our are clients and what do they say? Their own opinions about Insideout's image profiling, personal shopping, wardrobe review, and style advice services. Contact Sarah at Insideout
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