The Wardrobe Shrink™

Image Profiling - Dressing your psychology

"Do you look in the mirror and like what you see?"

Most people don’t.  You may be fed up with your style, don’t know what to wear or simply feel you are not ‘the fairest of them all’.  So you put on the same old clothes and start your day, trying to forget that lingering feeling that your personal image doesn't reflect the real you. Sounds familiar? It doesn't have to be. Let me ask you something... Did you know that you have a unique Image? You have! In fact, so has everybody. The term 'image' comes from the Latin imago, which means 'reflection'. But when you look in that mirror in the morning, just what is being reflected?

Click play for Sarah's message to you!

What should be reflected is your true self, the real you.  Not the latest fashion fad, nor that badly-fitting top or skirt you bought simply because it was in the sales. Not what your friends or mother tell you to wear, not what the stereotype dictates you to be, but You.  So the question as you stand in front of the mirror, is not what to wear, but who are you?  Are you one of these Image Types:

Parisienne	Baby Doll	Aristocrate	Moon Sprite	English Rose	Boadicea
Nicole Kidman	Kylie	Grace Kelly	Shirley MacLaine	Gwyneth Paltrow	Raquel Welch

"So, who am I?"

Well, you could ask other people. Your friends and family for instance. But typically they all have different opinions, and they don't necessarily see you the way you see yourself, but rather an interpretation of you.  Also, it's hard for them to be truly objective, so you're never really sure whether they're just being nice.

Even if you do know someone who is neutral, like an in-store personal shopper, they still only know a part of you and only see the picture they see based on their experience. Not the whole you.

One thing's for sure. The answer is not to rush out and buy a new outfit to try to compensate or to try to change ‘what you don’t like’; that is only a quick fix.  The answer is not outside you but ‘inside’ you – you have to identify your true image, your Image Type!

"Everyone has the attributes to look gorgeous and to feel great about themselves.  But most people aren't even aware of these attributes or understand how to optimise on them. Instead, they get caught up in the cycle of shopping, buying then returning, or trying to make sense of the designers and current fashion fads. They even settle for looking average. Your 'Image Type' is the rescue remedy you have been looking for. "  -- Sarah Whittaker

"What's an Image Type?"

Your Image Type corresponds to your ‘blueprint’ or personal characteristics – your psychology, your physiology and your presence – and it acts as a template or window into who you are.  It reveals to you, as though you were seeing yourself in the mirror for the very first time, what to wear, how to express your ideal style, and how to activate your best attributes.  There are 35 Image Types that reflect the different female archetypes and represent a different style aesthetic, and the same applies for men. Your Image Type enables you to reflect your true image.

"So how do I find out my Image Type?"

Through a system called Image Profiling. Image Profiling is the method of defining your Image Type and dressing your psychology. It's a system I developed after years of working with clients. I am Sarah Whittaker, also referred to as "The Wardrobe Shrink™" (by The Times newspaper).  I founded Insideout™ to help people identify their personal style and way of dress.  But more importantly, to also realise their true value; people already have all the tools they need in life, but they tend to overlook their own treasures, looking elsewhere for self-improvement or the answer.

"What's the Consultation?"

An Image Profiling Consultation reveals your Image Type and provides you with an extensive Image Profile detailing all aspects of you, your image and style attributes. I work mostly with clients through the Distance Consultation - an on-line personality questionnaire and telephone consult - so you can learn your Image Type no matter where you live. All you need is a phone line!

"Is it just about style?"

No. In fact, people often get so much more out of the consultation than they expect.  It is essential to know your style, but more so to present your true face to the world. That is what determines how people respond to you and what comes your way.  Your image is a communication tool, and bringing it 'in-focus' can change everything for you - it isn't simply about looking good.   Also, understanding your Image Type can mean you see yourself for the first time as who you really are, and you can experience a 'click' or 'a-ha!' that goes beyond your clothing.  Essentially, your identity becomes clear. This gives you an inner confidence and freedom.

"There's a book?"

I have an E-Book The Wardrobe Shrink Scrapbook- a 95 page illustrated guide that tells you how to match clothing styles to your body shape, with a glossary of different clothing styles. This is a great way to start to identify your psychology and and navigate the minefield of contemporary fashion.  I also send out a monthly newsletter with style and image advice.

"Are you recognised in your field?"

I have been featured in The Sunday Times Style Magazine, The Times, The Evening Standard, Atlanta Journal, NCR Handelsblad, Marie Claire, Psychology Today, Globe and Mail... and I write a weekly style column for The Savannah Morning News.

See newspapers and magazines featuring Sarah

Find out more...

About Sarah Whittaker 'The Wardrobe Shrink'
Sarah Whittaker - called a "Wardrobe Shrink" by The Times newspaper - is founder of Insideout.  Dedicated to helping you dress and express yourself to reflect your unique personal image from the inside out.

Insideout In the News
Read media articles featuring Insideout & Sarah Whittaker - from The Times, Sunday Times, Daily Mail, London Evening Standard, Heat, Marie Claire, Zest...

The Wardrobe Shrink Forum - style tips, image advice, fashion trends
Free fashion tips, verdicts on the latest fashion trends, unique style-related articles, and more. Plus: Ask Sarah about your fashion dilemmas.

Insideout's style consultations, image advice, personal shopping services...
...Also image profiling and wardrobe reviews for individuals and public figures.  Corporate image, brand awareness, style workshops, training and consultancy services for businesses.

Insideout Successes
Recent successes; media coverage; companies and brands we have worked with (L'Oreal Paris, Marks & Spencer, Shire Pharmaceuticals, Pearl drops...

What they Say about Insideout
Who are our are clients?  What they say - their own opinions about Insideout's image profiling, personal shopping, wardrobe review, and style advice services

The Wardrobe Shrink E-book
The Wardrobe Shrink Scrapbook of styles - illustrated guide to what styles are in-stores and what suit your body shape. Available to download.

Contact Sarah at Insideout
How to Contact Sarah at Insideout Profiling.  Send her a message today.

"...A wardrobe shrink, and a fine one, too." —
The Times, London